When it comes to selling jewelry, it is often said that a picture is one of the best selling tools that you have. There will be times when you produce nothing but blurred, out-of-focus pics, or photos that show the item off-center. A simple tripod will help you eliminate these problems. But what other tricks can you use?
I often use a mannequin arm to
highlight the beauty of a bracelet or ring, and a bust or a necklace display.
Another option is to use a real-life model for the jewelry. This could be
your sister, brother, or even one of your children. This type of display
helps the buyer know what the jewelry could look like when they have it on
before they purchase it.
Don’t be afraid to play with the
settings on a camera. We all know that digital cameras come with a macro
setting. But be sure to try other settings (for night shots, fireworks,
or even snow pictures). You never know which setting will show off a
pieces best attributes!
Take a ton of pictures along the
way. Play with the angles of the photograph, and even use the flash of
the camera. You can even put a table lamp near the jewelry near the
jewelry to help give the stones in the piece more of a sparkle affect.
What works for me is to use natural daylight.
I even play with the background
as well. If you have something that has a silver tone to it, a dark
backdrop behind or underneath it really plays up the shine. A piece of
construction paper can be all the backdrop you need.
Another way that you can make
those pictures “pop” is to take a piece of glass (this can be from a picture
frame that you are not using anymore) and lay it on top of a piece of colored
construction paper. The reflection of the jewelry can be picked up in the
glass. There is a product called a light box, which can produce a “halo”
effect around something like a pendant. Instead of investing tons of
money on this equipment, a flashlight can come very close to doing the same
So what kinds of tricks do you
use to take photos of jewelry?